Calphalon Premier Cutlery Product Launch
Digital marketing campaign for the launch of Calphalon Premier knives. The project scope included in-house photography and video, as well paid social and enhance product display pages.
PAID SOCIAL
VIDEO
ROLE: Director & Category AD
Cinematographer: Nick Kral Studio AD: Alex Uhlig
Cinematographer: Nick Kral Studio AD: Alex Uhlig
Food Stylist: Shaynah Gittleman Producer: Deb Metts
Editor: Daniel Munoz
Sr. Art Director: Yolanda Manns
PRODUCT DISPLAY ENHANCED CONTENT
PHOTOGRAPHY
ROLE: Art Director
Photographer: Nick Kral Studio AD: Alex Uhlig
Photographer: Nick Kral Studio AD: Alex Uhlig
Food Stylist: Joanna Han Producer: Deb Metts
Retoucher: Ricky Wong
Pre-production planning and collaboration on Miro.
FOOD BRAINSTORM
SET DESIGN
PROP STYLING
SHOT LIST
STORYBOARD
